Well, lookie here – I’ve had 2 more of my Marketing 101 segments posted on the Austin Craft Riot Blog. The initial Marketing 101 post was just to kick off the series and explain what marketing is. The second post discusses the Target Audience – the people who you want to convince to buy your goods.
Post three covers branding – what is it, and how do you do it? Branding is often sketchy for some people, and it’s often confused with logos or color schemes, but really, Branding is what happens when someone associates your name, logo or colors with your company and what you do.
Stay tuned – these posts come out weekly, and I’ll link back to this blog as well, so you can keep up with all the info!