Etsy at SXSW

For those of you not “in the know”, March means South by Southwest (SXSW) in Austin, TX. Originally started as a music festival to drum up business

The Etsy Wall of Wow

while the university students were away on Spring Break, SXSW is now a multi-week, interactive, film and music festival of international renown. Last weekend’s focus was the interactive portion of the festival, and part of the festivities included Etsy-sponsored events at one of the bars on 6th Street.

The Austin Etsy street team put together a “Wall of Wow” display inside the main room, with items from several of the Austin-area Etsy artisans.  With t-shirts, textiles, jewelry, and other crafts, the Wall was a great way to showcase the wide range of items available on Etsy. Austin-area Etsy volunteers staffed the event, answering questions and handing out business card swatch books to folks who were interested.

SXSW attendees at Etsy Austin Wall of Wow

If you’re not familiar with Etsy, I’ll give you a word of warning: it can be totally and completely addictive! The site serves as an online marketplace for thousands (tens of thousands?) of sellers, with a focus on handmade goods. You’ll find clothing, purses, jewelry, art, photography, vintage goods… more stuff than you’d ever imagine. I had several people tell me that they “…bought every Christmas gift on Etsy last year.”

This entry was published on March 15, 2011 at 9:39 pm. It’s filed under Jewelry, Marketing, Uncategorized and tagged , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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